Looking for super flattering, beautifully made, stylish dresses, made especially for the modern bridesmaid with sizes ranging from an 8 to a 26? Then you need to be introduced to one of our very favourite British brands, the inimitable and brilliant, Maids To Measure.
Maids to Measure are the original British bridesmaid brand, founded by sisters Sinclair and India Sellers. With a brand new website, beautiful new Chelsea showroom and their frankly gorgeous new ‘Ego Edit’ satin collection that I’m lusting after personally, Maids to Measure should be top of your list for bridesmaid dress shopping, and today, after catching up with the founders, we’re going to show you why.
On Sustainability
Sustainability is a journey for us and one that we are 100% committed to. We’re gaining knowledge each day on how to create a more sustainably conscious brand and take real and genuine pride in our five ‘P’ pointers that guide everything we do:
1. Philosophy – Bridesmaids dresses are typically worn once and then pushed to the back of the cupboard. Here at Maids to Measure, we try to design dresses that are unique and special, that you’ll want to wear again, multiple times to multiple occasions.
2. Production – Unlike most fashion brands, Maids to Measure dresses are made in the factories owned by our business partner, Dragon’s Den’s Touker Suleyman himself. Therefore we can ensure that everyone involved in the production of our gowns, have a safe, fair and equal working environment.
What’s more the dresses are not mass produced, holding only small stock of each items. We only ever restock styles in super high demand to avoid any excess.
Favourite Frocks?
Sinclair’s favourite is the new Margot, as a plus sized girl this shape is the dream, you can wear a normal bra and skims the hips. Also as a tall girl its nice to have a dress that’s actually long enough.
India’s favourite is probably between the Daphne and Allegra. The Daphne is a stunning Dres with lots of buttons and a flute sleeve, equally the Allegra has a very cool square neck with a tie shoulder, the skirt is circular and so not clingy and super flattering.
Where are you located and how can bridesmaids try on your dresses?
We have just opened a new showroom in Chelsea, for the brides and her maids to come and have a fun trying on session. We are literally on the wedding mile on the Fulham Road, next door to Philippa Lepley and near lots of other well known designers and brands, so is the perfect one stop road of bridal bliss.
We love seeing our brides and having them have an epic and memorable time with us, it helps we’re next door to a cocktail bar!
All the dresses are between £130 and £175 it was always important to us to have an affordable range of bridesmaid dresses but keeping the quality super high end.
maidstomeasure.com
Credits & Thanks
Annabel View all Annabel’s articles
Annabel is the founder of Love My Dress. She has a passion for photography, walking, yoga, nature, and loves to support talented artists and creative businesses. In 2013, she became a published author. Annabel lives in rural North Yorkshire with her husband and business partner Philip, their two daughters Eska and Leanora and menagerie of furry hounds. Annabel supports Philip in the running of the family flower farm at at Moonwind Flowers. She is also co-founder of What About Weddings.
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